What and How painted with the colorful brush of Why.
Features and benefits. Bullet points. Tired stock art and bland videos. Value propositions and price sheets.
Bored yet? So are visitors to most websites.
You want conversions? Connect first. Conversion will follow. Your audience wants to discover themselves within your story, not with specs and features lists. They want to know why they should care. Excellent storycraft will show them why you do.