Summary As part of optimization best practices, Google considers SSL when ranking websites. Beyond our own stuff, we’re also working to make the Internet safer more broadly. A big part of that is making sure that websites people access from Google are secure. – from Google’s article “HTTPS as a ranking signal” In addition… Continue Reading
trying on clark riffs for the intro to the powderkeg of awesome podcast Continue Reading
You may have already seen the term, oEmbed, wondered what the hell it actually is, and why you should care. Don’t worry, I’m not gonna go all propellerhead on you here. It’s good shit. That’s why I’m jazzed enough to spend days pixel tripping over the punctuation in a blog post about it. So, about oEmbed. I… Continue Reading
Content marketers (not an entirely pejorative term) are tripping all over each other’s tongues trying to shriek the loudest about “STORY”. While we’ve long been vocal proponents of excellent storycraft as central to successful and authentic audience engagement efforts, we also like to give you practical info on how to do the sharing of the… Continue Reading
Storycraft is popular. It seems to be “in” right now, the subject of many blogs, videos and online classes. Storycraft is in, because it’s real and resonates with people. Good stories never go out of style. The downside of the current emphasis on storycraft is that is there are people out there looking to directly… Continue Reading
A great deal of space on the internet is devoted on “how to” get the most out of social media websites and tools. There is no shortage of classes, books and webinars. It’s a lot of noise and meaningless metrics. I believe we fail when we try to turn being human into a strategy, instead of just being who you are in the world. Continue Reading
Hello. My name is Jackie and I hate positive thinking. There, I said it. Keep in mind, I am not “supposed to” hate positive thinking, let alone admit that I do. After all, I am a therapist and a mentor and my job is to tell you to “look at the bright side” and “see… Continue Reading
The World Domination Summit. As a long-time fan of Chris Guillebeau’s blog and books, I’d known about since it’s inception in 2011. It was one of those things I’d relegated to the “would be cool file” that resides in my brain (the place where stuff you really want to do goes to die). Since my… Continue Reading
When you’re running a business, there is so much to keep track of that it gets easy to avoid problems and conflicts that come up. So instead of dealing with issues as they arise, we do things like ignore red flags, make excuses for poor employees and clients, or open another line of credit to… Continue Reading
We routinely skimp and feed our businesses fast food and sit back scratching our heads when things don’t work out and our businesses don’t thrive. We spend the equivalent of the price of a “value meal” and expect a nine-course meal on fancy china. Continue Reading