Summary As part of optimization best practices, Google considers SSL when ranking websites. Beyond our own stuff, we’re also working to make the Internet safer more broadly. A big part of that is making sure that websites people access from Google are secure. – from Google’s article “HTTPS as a ranking signal” In addition… Continue Reading
trying on clark riffs for the intro to the powderkeg of awesome podcast Continue Reading
You may have already seen the term, oEmbed, wondered what the hell it actually is, and why you should care. Don’t worry, I’m not gonna go all propellerhead on you here. It’s good shit. That’s why I’m jazzed enough to spend days pixel tripping over the punctuation in a blog post about it. So, about oEmbed. I… Continue Reading
Content marketers (not an entirely pejorative term) are tripping all over each other’s tongues trying to shriek the loudest about “STORY”. While we’ve long been vocal proponents of excellent storycraft as central to successful and authentic audience engagement efforts, we also like to give you practical info on how to do the sharing of the… Continue Reading
Storycraft is popular. It seems to be “in” right now, the subject of many blogs, videos and online classes. Storycraft is in, because it’s real and resonates with people. Good stories never go out of style. The downside of the current emphasis on storycraft is that is there are people out there looking to directly… Continue Reading