riffs & rants blog

Category Archives: clark’s riffs

Keys To The Heart Of The Matter: Secure Your Site With SSL

Keys To The Heart Of The Matter: Secure Your Site With SSL

Summary As  part of optimization best practices, Google considers SSL when ranking websites. Beyond our own stuff, we’re also working to make the Internet safer more broadly. A big part of that is making sure that websites people access from Google are secure. – from Google’s article “HTTPS as a ranking signal”   In addition… Continue Reading

Missing Missives

I really miss missives. People used to take time to make thoughtful letters. Funny, sad, instructive. When it took some effort in the doing, people spent time getting it right. You’d think with all the trouble folks seem to have crafting a good email marketing campaign, the effort would make them take care to make something decent. But I’m not talking about email marketing. I’m talking about missives. I’m rusty, I’ll get better, and I’m trying… Continue Reading

Eyes Too Big

When I was a little kid, the older folks – nearly ALL of them – had a saying they’d lay on me whenever I tried to impress at a gathering by piling food in heaps upon my plate, trying to express my maturity by emulating the appetites of the adults and the bigger kids, “Mmm… Continue Reading