riffs & rants blog

Category Archives: jackie’s rants

Carpetbomb Marketing

Carpetbombing, according to the Merriam-Webster dictionary is: 1)to drop large numbers of bombs so as to cause uniform devastation over a given area. 2) to bombard repeatedly, widely, or excessively. Although I’ve fortunately never been a victim of carpetbombing in the combat sense, I find myself carpetbombed on a daily basis on the internet, particularly… Continue Reading

Think Big. Succeed Small.

In recent years, the “think big” movement hit fever pitch. Fueled by motivational speakers, easy-to-obtain credit and “law of attraction” practitioners, the idea that one needs to “think big” in order to succeed morphed into the feel-good monster that it is today. As with most movements that morph into monsters that cannot be controlled, the… Continue Reading