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Category Archives: powder keg of awesome podcast

PKA – Featured Past Episode: Jason Kintzler of Pitch Engine

Kintzler believes that we need to focus not on increasing “fans” or “followers” but rather focus on what he calls your relevant audience. They have a direct connection to your brand somehow through your direct audience. He recommends you 1) start to tell your story 2) tell people what you are doing in the world 3) create content and 4) “stop measuring the irrelevant”. Continue Reading